New Jersey legislators are introducing a bill that will give businesses the ability to sue companies that use their trademarks, even if the trademark owner is not the same as the trademark being used.
The bill is aimed at combating what some people in the state’s small businesses see as the misuse of trademark rights.
In the past, trademark holders had to prove they had a valid use of the mark, like in the case of an e-commerce company using the word “Apple” on its website.
The bill would give trademark holders more power to pursue lawsuits against companies that misuse the mark.
It would also allow for the lawsuit to be brought in state courts in cases where a trademark owner has sued a business, not just a company.
The legislation was introduced on Wednesday by state Rep. Brian Epps, a Republican from Trenton, and state Sen. Joe DiVincenzo, a Democrat from Bergen.
The proposed bill is titled the State Trademark Litigation Reform Act of 2017.
It is the second piece of legislation in New Jersey to address trademark rights, after an earlier bill was introduced in April.
The state’s trademark laws have come under criticism recently.
In December, New Jersey Gov.
Chris Christie vetoed legislation that would have required businesses with more than 25 employees to file annual reports with the state about their use of trademarks.
The governor, a former private equity investor, said the bill would have made it easier to enforce the laws.
The bills sponsor are not the only ones trying to tackle the problem.
The U.S. Patent and Trademark Office has been cracking down on businesses that use trademarked words or other marks to market products.
In February, the agency said it was investigating whether a law that would give businesses more power and ability to bring lawsuits over trademark misuse was in the best interest of consumers.